It is a partial conceptual document that sets out the basic prerequisites for the future development and active support of these areas. The aim is to achieve a constructive and up-to-date assessment of the current situation and to create real opportunities for the development of the city. The interconnection of culture and tourism is a key […]
The aim of the study was to propose management measures leading to the creation of conditions for shifting the centre of gravity of the tourist load in the Šumava region to less burdened areas with sufficient potential for tourism, which enable the development of tourist infrastructure. Due to the long-term attendance of the Šumava region, […]
The subject of the performance is the comprehensive processing of the “Concept of Culture of the City of Havířov 2022-2030” as a basic development document for the field of culture setting out the conditions for improving the existing offer for residents and visitors to the city. The concept includes long-term solutions that will be sustainable […]
In addition to developing an independent tourism development strategy, the subject of the contract was to create a “marketing and communication strategy of the region”, which consisted in evaluating the communication and marketing activities carried out so far, the products communicated and the distribution channels used. A detailed examination of how effective marketing tools have […]
