It is a partial conceptual document that sets out the basic prerequisites for the future development and active support of these areas. The aim is to achieve a constructive and up-to-date assessment of the current situation and to create real opportunities for the development of the city. The interconnection of culture and tourism is a key element of the concept, with culture as the bearer of the unique identity of Havlíčkův Brod and having a strong potential to attract new visitors to the city. Tourism, in turn, allows the spread of cultural wealth beyond the city limits, which promotes mutual interaction and creates opportunities for economic and social development.
The integrated plan for the development of culture and tourism consists of the following parts:
- Screening Step, in which the evaluation of previous strategic documents of the city in the field of culture and tourism, analysis of the wider area, socio-demographic analysis and forecast of the development of the city’s inhabitants, analysis of local cultural actors, cultural infrastructure of the city, condition and needs of cultural facilities, tourism, incl. financing of culture and tourism were carried out, and the Trees of Key Problems and SWOT analysis were created.
- Design partwhere the vision, global objectives, priority objectives, specific objectives and actions have been set. An Action Plan and a Project Tray were created, where activities/projects for individual measures were proposed.
- Implementation part incl. a set of evaluation indicators.
At the same time, a round table with citizens was implemented (problems were discussed with citizens and proposals for activities were collected), a representative survey of the population (517 respondents) and a survey of entities and organizations in the city in the field of culture and tourism. The works were completed in March 2024.